Daniel GrossbergRevenue Operations · Est. 2013

Revenue systems,
built to scale.

I’m a RevOps leader and revenue systems architect. I help SaaS organizations lay the foundational infrastructure to scale with clarity and confidence — the CRM design, forecasting, compensation, and automation that make go-to-market teams more productive, aligned, and data-informed.

danielgrossberg@gmail.com 908.671.1030 LinkedIn ↗

01 / Expertise

Core practice

01CRM Design
02Revenue Analytics
03Sales Compensation
04Forecasting
05Data Governance
06Automation & Workflows

02 / Select Wins

What I've shipped

01
Reduced sales cycle via full-stack tooling overhaul, workflow automation, and data integration.
02
Implemented sales methodology, opportunity lifecycle, and rules of engagement across the sales team.
03
Designed and instrumented quote-to-cash infrastructure at scale.
04
Architected sales capacity plans, territory structures, and whitespace coverage strategies to optimize GTM efficiency.
05
Owned the tech stack used across sales, marketing, customer success, and support.

03 / Experience

Where I've built

Mar 2024 — PresentSan Francisco, CA (Remote)
Colony Labs, Inc. dba Scribe
Revenue Operations Lead
Initial RevOps hire. Built the foundational systems and processes that scaled ARR from $24M to $100M, supporting a 50+ person go-to-market team. Introduced the Deal Desk function, implemented rules of engagement, standardized sales process and data collection, and designed the operating cadence that kept a heartbeat on the metrics driving revenue. Built lead and deal routing with intelligent handoffs for a smoother customer experience. Own the GTM tech stack powering our sales-led motion.
Dec 2020 — Mar 2024New York, NY (Remote)
LeagueApps
Director, Revenue Operations
Started as a team of one and grew the function to five. Transformed the role from Sales Operations to Revenue Operations across the full customer lifecycle. Designed sales compensation plans, built forecasting models tied to expected product usage, and led a data infrastructure overhaul connecting product usage to the CRM. Ran an outbound lead-generation program targeting whitespace in the TAM, producing record-breaking results in 2023.
May 2020 — Nov 2020New York, NY (Remote)
Clyde
Director of RevOps & Sales Development
Hired as Director of Revenue Operations and pivoted to lead the Sales Development team. Architected Salesforce for sales and onboarding teams to manage projects. Trained and coached a team of six SDRs, doubling their productivity post-onboarding. Departed as part of a reorganization under new leadership.
Jan 2020 — May 2020New York, NY (On-Site)
SevenRooms
Director of Sales Operations
Led a team of two Sales Operations Managers. Transformed the CRM to significantly reduce manual data entry and led cross-functional efforts connecting CRM data to Netsuite and Looker. Owned a stack of Salesforce, Outreach, Groove, Gong, and Totango.